Loom

Summary

Overview

Loom is the quickest way to get from “I should explain this” to a shareable video. It is better suited to quick, informal videos than to polished marketing video, and that’s fine: for internal updates and quick walkthroughs, speed beats polish.

If you need something that looks produced, look at Clueso or Descript instead.

Who it fits

Loom is for explaining something quickly: a status update, a walkthrough, feedback on a draft. You record your screen with a camera bubble and share a link, which can replace a meeting or a long message. It is better suited to quick, informal videos than to polished brand video, 4K or heavy editing.

What the plans include

On Loom’s pricing page, the Starter plan is free for up to 50 members, with 25 videos per person, 5 minutes per recording and up to 720p. The paid plan shown at $18 per user a month adds unlimited videos and basic editing, and a higher plan at $24 per user a month adds Loom AI. The page mentions savings of up to 17%, but it isn’t stated whether that is for annual billing, so check monthly versus annual before buying.

Strengths, limits and alternatives

Starter includes transcripts in 50+ languages and closed captions, plus comments, emoji reactions and viewer insights that show who watched. The free caps are tight for anything longer than a short update, and editing is basic. Clueso turns a screen recording into a more finished demo with voiceover and captions, Descript lets you edit by text transcript for a more produced result, and Riverside is built around recording interviews and podcasts.