Hedra
Character video studio: turn an image plus audio or text into talking or singing clips with Character-3, up to 10 minutes.
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- Best for
- Beginners: people new to video
- Free plan
- Yes
- Agent-ready (MCP / API)
- Partly
- Platforms
- Web, API
- Last verified
- Oct 15, 2026
Summary
Overview
Hedra makes character video. You give it a still image plus audio or a script, and Character-3 animates the face and speech into a talking or singing clip. Hedra describes Character-3 as a longform avatar model, with clips up to 10 minutes and multi-language support, and its Studio workspace now also covers image and video generation.
Who it fits
It fits marketers and creators who want a spokesperson, podcast host or cartoon mascot without filming anyone. Developers can call the same models through Hedra’s API, which also lists many third-party visual models behind one key.
What the plans include
Hedra advertises a free plan with no credit card, though the pricing page does not give its limits. Paid plans are Basic at $20 a month, Pro at $50, Ultra at $100 and Teams at $75, each with commercial use and a monthly credit pool. API use is billed per second, from 2.5 cents at 540p.
Limits and alternatives
Output depends on the source image and audio you supply. HeyGen and Synthesia start from stock presenters and templates, and Captions pairs AI actors with an editing app.
Who it's for
A good fit if you are…
- Marketers and creators who want a talking character or spokesperson clip from a single image
- Developers who want a hosted API for lip-synced avatar video and other visual models
Another tool may suit you better if you are…
- Anyone who needs a verified free-plan limit (the pricing page does not publish one)
- People who need on-brand stock presenters rather than image-driven characters
Pricing
Free plan (no card required, limits not published). Paid: Basic $20, Pro $50, Ultra $100 a month; Teams $75. Character-3 via API from 2.5 cents a second. As of Oct 2026, verify.
- Hedra's pricing page lists Basic $20 a month (2,000 credits), Pro $50 (7,200 credits), Ultra $100 (18,000 credits) and Teams $75 (14,400 credits), all billed monthly with commercial use. It also advertises a free plan with no credit card; the page gives no credit count for it.
- Hedra's Character-3 model page lists API pricing per generated second: 540p 2.5 cents, 720p 5 cents, 1080p 6.25 cents.
- Plan names and prices have changed recently, so check the page before buying.
Prices as of Oct 2026 (checked Oct 15, 2026), verify before buying. Source: vendor pricing page.
Key features
- Image + audio (or text) to talking or singing video, up to 10 minutes
- Character-3 model with multi-language support
- Studio workspace for image and video, described by Hedra as agentic
- API with 100+ models, per Hedra
- 540p to 1080p output in several aspect ratios
Integrations: Hedra Studio on the web; Hedra developer platform and API; Hedra publishes an agent documentation section.
Agent-ready? Partly. Hedra offers a developer API and an Agent documentation link in its site footer. No MCP server was confirmed.
Pros and good to know
Drawn from the vendor's own documentation and public sources.
Pros
- Long clips (up to 10 minutes) from one image
- Free plan with no credit card
- Per-second API pricing is published
Good to know
- Free-plan limits are not published
- Plans and credit sizes have changed recently
- Character video, not a full video editor
Alternatives
- HeyGen: Create AI presenter videos from a script using stock or personal avatars in 30+ languages.
- Synthesia: AI video platform: avatar presenters, text-to-video, dubbing and translation for training and comms.
- Captions: Video app for captions, AI editing, AI actors and clips, with credit-based plans (formerly branded Mirage).
Sources
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