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AI Video Generation & Avatars

Luma Dream Machine

Luma's AI video and image generator (Dream Machine, Ray models) with Plus, Pro and Ultra credit plans.

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Best for
Beginners and Pro users
Free plan
Not confirmed
Agent-ready (MCP / API)
Not listed
Platforms
Web, iOS
Last verified
Oct 14, 2026

Overview

Luma’s Dream Machine generates video and images from text or images. Plans are Plus, Pro and Ultra with monthly credits. A free tier and each tier’s commercial terms are not confirmed here, so check before client work.

Who it fits

Luma’s Dream Machine generates video and images from text or reference images, using its Ray models. It suits creators and marketers making short AI clips. It is better suited to paid use than to anyone who needs a permanent free plan, since no free tier is confirmed here.

What the plans include

The pricing figures list Plus at $30 a month with 10,000 credits, Pro at $90 a month with 40,000 credits, and Ultra at $300 a month with 150,000 credits. Yearly billing is listed at $300 for Plus, $900 for Pro and $3,000 for Ultra. Commercial-use terms for each tier are not confirmed here, so read Luma’s pricing and terms before any client work.

Limits and alternatives

Costs step up sharply between tiers, and credit use varies with the model and clip length, so work out how many clips a monthly allowance covers before upgrading. Luma has web and iOS apps. Kling has a free non-commercial tier and lower entry prices, Pika is an AI video generator with a free tier and credit plans, and Runway publishes how many seconds of its top model a monthly credit budget buys, which makes comparing cost easier.

Who it's for

A good fit if you are…

  • Creators and marketers making short AI clips
  • People who want paid plans with commercial rights

Another tool may suit you better if you are…

  • People who want a permanent free plan

Pricing

Plus $30/mo, Pro $90/mo, Ultra $300/mo; yearly $300, $900, $3,000. As of Oct 2026, verify.

  • Plus: $30/mo, 10,000 credits. Pro: $90/mo, 40,000 credits. Ultra: $300/mo, 150,000 credits.
  • Yearly billing: Plus $300, Pro $900, Ultra $3,000.
  • Figures from Luma's pricing information; verify commercial terms and any free tier.

Prices as of Oct 2026 (checked Oct 14, 2026), verify before buying. Source: vendor pricing page.

Key features

  • Text-to-video and image-to-video
  • Ray video models
  • Image generation
  • Credit-based plans
  • Web and iOS apps

Integrations: None checked.

Agent-ready? Not listed. No agent or MCP access is listed.

Pros and good to know

Drawn from the vendor's own documentation and public sources.

Pros

  • Clear tiered pricing
  • Built for short clips from text or images
  • Large credit allowances on higher plans

Good to know

  • Costs rise steeply by tier
  • Free tier unclear
  • Credit use varies by model and length

Alternatives

  • Kling AI: Kuaishou's AI video generator for text-to-video and image-to-video, with credit plans and a free non-commercial tier.
  • Pika: AI video generator with effects and image-to-video, with a free tier and credit plans.
  • Runway: Generate and transform video, images and audio with AI models, paid by monthly credits.

Compare with…

Sources

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