Brand & Identity

Looka

AI logo maker that sells one-time logo packages and a yearly Brand Kit of templates generated from your logo.

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Best for
Beginners: people new to video
Free plan
Yes
Agent-ready (MCP / API)
No
Platforms
Web
Last verified
Oct 14, 2026

Summary

Overview

Looka suits businesses that need a presentable logo and basic marketing assets today. Its model is to let you generate designs for free and pay when you download. Prices quoted here come partly from third-party summaries of Looka’s price list, so confirm the amounts on its pricing page. Treat any generated mark with caution: run a trademark check before you build a brand on it.

Who it's for

A good fit if you are…

  • Small businesses and solo founders who need a quick logo and basic assets
  • People who want a brand kit of templates without hiring a designer

Another tool may suit you better if you are…

  • Brands that need a custom, strategy-led identity
  • Anyone who needs a fully unique, exclusive concept

Pricing

Logo design is free to try; you pay for a one-time logo package or a yearly Brand Kit subscription. As of Oct 2026, verify.

  • Looka states the logo package is a one-time fee and the Brand Kit is an annual subscription.
  • Third-party summaries of the current price list: Basic about $20, Premium about $65 one-time; Brand Kit about $96/yr; Brand Kit Web about $129/yr.
  • Premium includes vector files (SVG, EPS, PDF); Basic is a single low-resolution PNG.
  • Brand Kit includes 300+ branded templates and unlimited logo edits, per Looka.

Prices as of Oct 2026 (checked Oct 14, 2026), verify before buying. Source: vendor pricing page.

Key features

  • AI logo generation from your preferences
  • Logo packages with vector files
  • Brand Kit with 300+ templates
  • Business cards, social assets and guidelines
  • Optional website builder subscription

Integrations: Brand Kit templates include social posts, cards and email signatures.

Agent-ready? No. Not designed for agent access.

Pros and good to know

Drawn from the vendor's own documentation and public sources.

Pros

  • Fast and inexpensive
  • One-time purchase option for the logo
  • Brand Kit extends the logo into templates

Good to know

  • Generated logos may resemble others
  • Logo and ongoing edits need a subscription
  • Not a substitute for brand strategy

Alternatives

  • Brandmark: AI logo maker with one-time packages that add brand guidelines, business cards and social designs.
  • Recraft: AI image and vector generator for brand-style graphics, with paid plans that grant ownership and commercial rights.
  • Canva: Template-first online design tool for social posts, presentations, video and logos, with Magic Studio AI on paid plans.

Sources

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