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Illustration & Image Generation · AI Video Generation & Avatars

Grok Imagine (xAI)

xAI's image and video generator inside Grok, with natural-language editing, plus a usage-priced Imagine API.

Visit Grok Imagine (xAI)

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Best for
Beginners and Pro users
Free plan
Not confirmed
Agent-ready (MCP / API)
Partly
Platforms
Web, API
Last verified
Oct 15, 2026

Overview

Grok Imagine is xAI’s image and video generator. You can use it inside Grok, or call it through the Imagine API. Beyond generating from text, xAI says it edits images from natural-language instructions, restyles clips, and creates video with generated audio.

Who it fits

It fits people who already use Grok and want quick images or short clips, and developers who want a usage-priced API. Product teams can feed in a product photo and ask for new scenes, which xAI highlights as a use case.

What the plans include

In the app, Imagine draws from a weekly usage pool shared with chat, voice and Build; higher plans get larger pools. In the API, images start at $0.02 and video starts at $0.02 a second at 480p, with higher resolutions costing more. Text input is free, according to xAI.

Limits and alternatives

xAI says generated media includes a Grok watermark that cannot be removed, and clips run up to 15 seconds. Midjourney is a subscription image tool with video options, Runway focuses on video and effects, and Kling is another video generator with credit plans.

Who it's for

A good fit if you are…

  • Grok subscribers who want images and short videos in the same app
  • Developers who want usage-priced image and video generation through an API

Another tool may suit you better if you are…

  • People who need output without a visible watermark (xAI says Grok output carries one)
  • Anyone who needs a settled free allowance: the free tier is described only as limited

Pricing

Included in Grok plans through a shared weekly usage pool (Plus $8, Premium $30, Super $100, Ultra $200 a month); xAI's table shows Imagine as limited on the entry tier. API: images from $0.02 each, video from $0.02 a second. As of Oct 2026, verify.

  • xAI's pricing page lists Plus at $8, Premium at $30, Super at $100 and Ultra at $200 a month, with a usage pool shared across Chat, Imagine, Voice and Build that refreshes weekly.
  • xAI's API pricing lists grok-imagine-image from $0.02 per image, grok-imagine-image-2.0 from $0.04, and video from $0.02 a second (grok-imagine-video-1.5-lite, 480p) up to $0.25 a second (grok-imagine-video-1.5, 1080p).
  • xAI's FAQ says generated images and videos include a Grok watermark with no setting to remove it.

Prices as of Oct 2026 (checked Oct 15, 2026), verify before buying. Source: vendor pricing page.

Key features

  • Text-to-image and image editing from natural-language instructions
  • Text-, image- and reference-to-video, up to 15 seconds at up to 1080p, with generated audio
  • Edit and extend videos on the grok-imagine-video model
  • Style transfer and multi-image compositing
  • Imagine API billed per image or per second of video

Integrations: Grok web and apps; the xAI API (OpenAI-compatible SDK examples are shown on its Imagine page).

Agent-ready? Partly. The Imagine API offers image and video endpoints with SDKs; no MCP support is listed.

Pros and good to know

Drawn from the vendor's own documentation and public sources.

Pros

  • Images and video in one place
  • API prices are published per image and per second
  • Natural-language edits to images and videos

Good to know

  • Output carries a Grok watermark that cannot be removed
  • Usage comes from a shared weekly pool, so heavy video use can use it up quickly
  • Free-tier access to Imagine is described only as limited

Alternatives

  • Midjourney: Image and short-video generator sold as monthly subscriptions with GPU time.
  • Runway: Generate and transform video, images and audio with AI models, paid by monthly credits.
  • Kling AI: Kuaishou's AI video generator for text-to-video and image-to-video, with credit plans and a free non-commercial tier.

Sources

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